Looking on the bright side of life

If I suspected middle age was creeping up on me, now I know for sure; my first reaction to this was, "Well done that man!"

(For those lucky enough to have no knowledge of the brand, Hollister is a purveyor of trendy clothes to affluent youth, known for a) in-store models of astounding pulchritude and b) shops so dark that it is virtually impossible to see the price tags - or, indeed, the clothing, which, come to think of it, explains a lot.)