It’s probably a good thing I never went into business on a grand scale as, yet again, I appear to have been overestimating the intelligence of the American public.
A K Hart’s recent thought-provoking post on the resurgence of myths in modern society touches on a theme which has made several appearances here in the past few weeks:
Myths facilitate mass assimilation where technical explanations do not. Myths provide simpler and more widely accessible ways to guard against surprises, just as belief in witchcraft did. Burn the witch and if that doesn’t work there must be another one lurking somewhere.