We’re all tightening our belts these days, but it seems that some of them are brand new ones from Matalan. Despite the gloom and doom of the High St, the fashion chain is planning to speed up its expansion plans, claiming there is room out there for a further 50 stores.
With like-for-like sales rising over 8 percent in the past 14 weeks, they have the figures to back up this assertion. But it does leave one wondering where all these clothes will go in an already saturated national wardrobe; after all, if clothing sales were completely halted for the next year, none of us would be wandering round naked from necessity (from choice, now; there’s a different matter).
Somehow the nation has become stuck in a sartorial feeding frenzy. Yesterday, an interviewee on the radio said that she would spend her benefit money on clothes for her children rather than paying her utility bills - at the same time, schools have abandoned second-hand uniform shops because parents and children will not accept used clothing.
And so the juggernaut rolls on, fuelled by the media propaganda of ‘must-haves’ and ‘fashion essentials’, and to make room for it all, the UK annually dumps 1.2 million tonnes of clothing in landfill sites. Another 50 Matalan stores - that's just what this country needs!