The driver of the latest unintentionally amphibious vehicle had taken it half a mile down the beach heedless of warnings to the public not to approach the water's edge at low tide because of soft sand and mud.
"I'd just been driving along the beach with my daughter enjoying the sunshine and didn't think I could get stuck."This is, presumably, the same mindset that causes school run parents in 4x4s to pull out across two lanes of traffic without looking; the hubristic sense that your vehicle makes you somehow indestructible.
Fortunately for the driver and his daughter, they didn't get the opportunity to qualify for a multiple Darwin Award by discovering that quicksand is more than just a handy plot device in adventure films.
Connoisseurs of Schadenfreude can find photos and some highly satisfying video footage at the Burnham news site.