It seems there are no such things as celebrations any more; only retail opportunities.
Marks and Spencer, within minutes of the announcement of the royal birth, were e-mailing customers offering a cornucopia of champagne, flowers and party food and a tin of commemorative shortbread inscribed - with an impressive bit of bet-hedging - 'congratulations and warm wishes to the Duke and Duchess of Cambridge on the birth of their beautiful baby, Summer 2013'.
Debenhams, however, have gone one better, announcing to customers, 'The Royal baby has arrived! Let's celebrate with 20% off babywear'.
Personally, I think I'd rather stick with the champagne.
33 minutes ago