The prospect of Chris Huhne's imminent incarceration has sent Fleet Street scrambling for first-hand accounts of what it's like to exchange the palatial surroundings of Westminster for accommodation at her Majesty's pleasure.
The expenses scandal has not left them exactly short of suitably qualified pundits, but Aitken has clearly learnt a thing or two about PR since his fall from grace - either that or he has a damn' good agent - and has secured virtually every gig in town.
From the tabloids to the Today programme, he has been popping up on all sides to offer the hapless Huhne avuncular advice along with accounts of what to expect, delivered in varying degrees of lurid detail depending on the nature of the publication.
There's nothing like a spot of ubiquity to send suspicious souls looking for the real cause - decades of 'chat show' guests touting their wares or carefully contrived news stories that 'just happen' to coincide with a book launch or film have left the viewing public decidedly cynical, and with good reason.
Jonathan Aitken will be the star turn at Annabel’s nightclub next week when he hosts an “interlude by the Belmarsh Trio” at the launch of Banham Concierge, an advisory service started by the security firm.
The former Cabinet minister will interview two of his chums from prison in south-east London, Noel “Razor” Smith, author and assistant editor of Inside Time, the newspaper for prisoners, and Leroy Skeete, who has been mentored by Aitken since he came out of jail.Aitken's agent must be doubtless rubbing his hands with glee at the whole Huhne-Pryce affair, watching happily as the PR opportunity of a lifetime falls into his hands with impeccable timing.
And if we wished for proof that Aitken has now reached the point at which a celebrity's most trivial doings and tenuous connections supposedly become a matter for public interest, the Telegraph today supplies it in this report on the discovery of a body in a London flat:
Jonathan Aitken shocked by a murder in MayfairYou know you've finally made it in media circles when there's been a murder and you manage to upstage the corpse.
Jonathan Aitken, the former Cabinet minister, has spoken of his shock at the murder of Roberto Troyan, the boyfriend of his former interior designer.