LATEST: LIVE Watch the Olympic torch pass through the North Wales countryside on day 11 of the relayEr.. thanks, but I think I'll give it a miss; I have something I like to call 'a life'.
I'm starting to wonder whether all this fuss is some kind of national aversion therapy; are they actually trying to get us so sick of the idea that we stay away - or even leave the country - in droves and the prophesied traffic chaos in the capital is averted?
A trip up north at the weekend took us past motorway signs urging us to plan our journey wisely during the Olympics - 250 miles from London and 60-odd days before the event.
Meanwhile, even the GCSE papers are in on the act - in last week's PE paper, the multiple choice question, "Which of the following is a gateway to physical activity?" offered, as one answer, "Volunteering to help at the London Olympic Games." It's being marketed to the young with a shocking degree of cynicism, given the startling amount of commercial and marketing interest involved.
Don't get me wrong; I'm quite happy for talented athletes to enjoy a fortnight of running and jumping - though preferably not at my expense - but, for those of us who preferred to skulk in the library on gym afternoons, it seems a little excessive to expect us to develop a sudden enthusiasm out of the blue, even before you add in the irritation of all those dignitaries on freebies and junkets.
By the time the Olympics arrive, complete with toe-curling opening ceremony and draconian restrictions imposed on spectators by the corporate sponsors, I susupect much of the population will be so fed up that they just turn their backs and do something more interesting instead, leaving the authorities to rely heavily on the brainwashed.
It won't, of course, be a damp squib; as American political rallies depressingly illustrate, throw enough money and effort at whipping a crowd into a semblance of ecstatic hysteria and they'll be waving their little flags fit to bust, convinced they are having the time of their lives and providing that essential video footage to suggest unanimous public approval.
But I can't help feeling that, like 8-year-olds at a birthday party, those who do choose to get involved will have been worked up into such a frenzy of expectation in advance that the real thing may turn out to be a disappointment, ending in squabbles, sick and tears before bedtime.