McLitter is blighting Britain's high streets, the Telegraph reports today. An earnest bunch from Keep Britain Tidy have been out wombling through 10 cities over the past weekend and have concluded that 29% of the fast food litter was from McDonald's.
Since most fast food chains helpfully customize their packaging for better litter recognition, researchers could tell at a glance that fellow culprits were Greggs (18%), KFC (8%) and Subway (5%), with anonymous chip and kebab wrappers making up another 21%.
A McDonald's spokesman pointed out (in slightly hurt tones) that his company 'had done more than most fast food companies to tackle litter', but the fact remains that, after cigarete butts (is something of a picture emerging here?), fast food wrappers are the single biggest constituent of street litter.
Based on observation, I have come to the conclusion that the abundance of McDonald's wrappers is because it is possible to enjoy (is that the right word?) one's meal while walking along the street; the burger occupies one hand while the other holds a drink, a phone or the front of one's trousers, depending on local custom - not so easy to accomplish with a box of chicken nuggets.
So come on, McDonald's; either cut all the burgers into little pieces or encourage your customers to bin their rubbish before we are totally submerged in a sea of greasy cardboard.